Why Return on Experience is crucial for your business

Updated: Sep 18, 2019


An ordinary hotel in Los Angeles knows that a red phone at the pool is the reason for their huge success.

Southwest Airlines knows that their silly but entertaining safety instructions on the plane are giving $ 140 million in extra revenue. They reap the benefit of that knowledge through systematic use of “Return on Experience”.


Do you know what experiences are crucial to your company's success? If not, read the full story here.


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