Has Employee Advocacy become the new way to bore your network to death?

Updated: Aug 16, 2019

What exactly is going on with that thing called Employee Advocacy? After having seen one corporate press release too many about a company’s great financial performance shared in my LinkedIn network, I have had enough and need to share my thoughts on this topic!

I don’t understand why there are so many companies who have chosen to engage their employees in sharing tedious press releases. Some organizations even reward good ambassadors with points! Yes, you heard it right.

Some of the digital platforms that engage employees in content sharing actually provide points for boring their network with posts like: “See how much money we’ve made” or “See how good we are at taking care of the environment” with a link to an annual report or CSR report.

Read about five things you should start doing today on my article on Medium here.

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