Good internal communication has never been more important. At the same time, the definition of what "good internal communication" is, has changed. It's no longer a matter of convincing people but much more about enabling people to communicate, collaborate and make sense of what is going on in and outside the organization.
This requires a new mindset in the way we approach internal communication. It's not about measuring if people read the content we produce. It's about helping people to do the right things - and measure it at best!
In fact, we see a shift in focus from:
Measuring if people read an article → Measure the business impact of internal communication
Producing content → Facilitating dialogues and connecting people
Being corporate → Being human and authentic